Monday, 8 April 2013

Network Society


Network society

According to castells, a network is a decentralised matrix of nodes through which communication can occur with a multidirectional freedom which is neither time-bond or spatially restricted. In his trilogy, castells traced the effects of three independent processes that have come together to produce a new society.

·         The information technology revolution

·         Economic crisis of capitalism and communism

·         New social movement like environmentalism and feminism.

I agree with the fact that mobile and wireless technology will spread the network society to the most remote places and the deepest pores of the world.

In the network society, power is no longer controlled by institutions, organisations, or symbolic controllers. It is defused in global networks of wealth, power, information, and images, which circulate around a variable landscape. A new culture is formed by networks in which a space of flows transcends a space of places. According to castells, space is inseparable from time. A space of flows produces timeless time. Together, the space of flows and timeless time produce a culture of real virtuality, through a system of codified meaning that becomes reality, a concept that strongly resembles baudrillard’s theories on simulation and silmulcra.

5 Characteristics of Network society

·         An informational economy in which sources of productivity and competitiveness for firm, regions, countries depend more than ever on knowledge, information and the technology of their processing, including the technology of management and the management of technology.

·         A global economy that is not the same as a word economy, and is new reality.

·         National, regional and local economics depend ultimately on the dynamics of the global economy to which they are connected through networks and markets.


·         The network enterprise is a new form of organisation characteristic of economic activity, but gradually extending its logic to other domains and organisations.

·         The transformation of work and employment; the flexi-workers. There is no major surge in unemployment (except in Western Europe) but there is great anxiety and discontent about work. Power relations have shifted in favour of capital with much downsizing, subcontracting and networking of labour, inducing flexibility and individualisation of contractual arrangement.


 

Mobile technology is taking off in leaps and bounds. While this technology is relatively new in the big scheme of things, it is certainly not new in anyone’s mind; indeed, it truly feels like mobile devices have been around forever. It has changed human history; it allows us to stay connected regardless of our geographical location.

Mobile technology has helped global communication to improve. It has facilitated efficient business processes by enabling easy recording customer’s information, updating information and placing quick orders with suppliers. Advancements in the mobile technology have facilitated the production of smartphone that are lighter, cheaper and faster. However, ethical end legal issues have also risen as users interact with mobile technology.

The potential benefits of mobile technology are many. It has enabled businesses to improve the quality of services offered to consumers. Customers are able to pay for their bills using smartphones; it saves customers travelling costs that they would have incurred if they paid their bills in the premises of the business.

Mobile technology faces several legal issues. One of the major issues is on the liable party in case a security breach occurs when a customer pay his/her services through mobile technology. It is either the customer or the service provider who faces the legal liability depending on the circumstances of the case.

Mobile technologies have also caused many social problems. Drivers are exposed to the risk of the road accidents when they communicate via mobile phones while driving at the same time. Scientists also claim that mobile technology devices expose users to many health risks. Such devices produce electromagnetic fields that are harmful to the human brain. Excessive electromagnetic fields have been to cause memory loss, and brain trumors. (EHHI 2012).

So the fact that mobile and wireless technology will spread the network society to the most remote places and the deepest pores of the world is very true accirding to the research that has been made.

 

 

 

 

 

 

 

Bibliography

Castells, M. (2001) The internet galaxy. Reflections on the internethe internet galaxy. Reflections on the internet, business and society, oxford university press, chapter 4, pp.116-39

Sonya.R (2012) The social media tightrope



 

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